Reality sets in.

So, I promised a yummy dessert recipe this time around… not happening. Instead I feel compelled to share something special – our one year anniversary. I looked at the calendar the other week and noticed that September 24 was arriving faster than I realized. It is this Friday that marks the anniversary of purchasing Bliss Organic Ice Cream. Oh, the excitement, nervousness, anticipation, fear and joy that went into the decision to venture out on my own. Back then, I had so many ideas and a strong vision of where I wanted the company to go. I guess I still have those ideas and the vision – but so much has changed. Reality has set in. I have learned a tremendous amount about running a food business – regulatory issues, distribution modeling, forecasting, working with buyers, ingredient management, etc. I am humbled by the details. Humbled and buried. Buried so deep that sometimes I’m not sure where to go next – but I hear that this is normal for a start-up company. Someone said to me recently, ”you don’t own a small business – it owns you”. Yes, this is true. I am owned by Bliss Organic – a company that challenges me, pisses me off, makes me proud, and most importantly, keeps me on my toes.