Ice cream is not candy.

Ice cream is not candy. These words were spoken in a meeting with our advertising agency and they have stuck with me ever since. Many people eat ice cream with loads of “candy” in it… but what about the pure flavor of the actual ice cream? What about the sweet, creamy, smooth, cold texture of it? As the agency and I pondered the brand essence of Bliss Organic Ice Cream we listed some of our best selling flavors… coconut chocolate chip, honey lavender, strawberry, lemon blueberry, ginger. The wholesome ingredients really set us apart. Just today, while walking the ice cream aisle at a grocery store I noticed a “peanut butter candy crunch” flavor on the shelf. So many “big” brands have opted to put every combination of chocolate, peanuts, caramel and marshmallow into ice cream that you forget about the actual ice cream. Of course, Bliss Organic uses chocolate chips and other added yumminess… our chocolate mint chip is a wonderful blend of flavors that makes a very sweet treat. But it’s an uncomplicated blend – very straightforward in its combination of mint and chocolate. I certainly think there is a place for candy, and ice cream may be one of them. But for me, pure, organic, fresh flavors are what I want. Now that’s ice cream.